Ms. Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 7 trial and arbitration proceedings, testified at 23 depositions, and written over 70 expert reports and declarations on various internet platform-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization (SEO), social media content, and digital discoverability. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses. Ms. Stricchiola provides pre-file case evaluations, subpoena drafting support, opposing expert deposition/examination preparation and attendance, affirmative and rebuttal expert reports and affidavits, and trial and deposition and examination testimony.

Her internet platform expertise includes social media, web analytics, traffic analysis, digital marketing, SEO, Google Algorithm changes, recommendation engines, traffic validity and paid search.The types of cases in which her internet and digital marketing expertise have been utilized are numerous and varied, ranging from class action litigation to intellectual property cases involving patent disputes.

As a consultant and testifying expert Jessie Stricchiola relies on 26 years of experience with search, content discoverability, and related digital platforms and applications. She is the coauthor of The Art of SEO: Mastering Search Engine Optimization (O’Reilly 2009, 2012, 2015, 2023), a comprehensive reference guide on optimizing digital content for search discoverability, and has been retained in over 100 litigation matters in the US and Canada involving search engines, social media, web analytics, web traffic validity measurement, digital content discoverability, and related topics.

Stricchiola is an advocate for algorithmic accountability in the digital platform ecosystem with an MSc in Data and Artificial Intelligence Ethics from the University of Edinburgh. Current research includes the ethical implications of how metadata, vis a vis language, controlled vocabularies, conceptual ontologies, and relationship mapping influence the development and performance of RAG-based generative AI applications. Additional research interests include knowledge organization and engineering, information systems and discovery, semantic web, and AI ethics.

For more information about Jessie or to discuss your case please call us today at (720)970-7031.